"Let It Ride" is a conceptual music video shot for the rock band Pröwess. The aim was to create a video that genuinely felt like something you might have seen on VHS way back when. The angles, acting, lighting, and even a dash of that classic campiness were all designed to elicit the feeling of watching something through that medium. We included a credit roll (atypical for a music video) as part of the experience to help solidify the classic feel and to add personality. The video is also littered with Easter eggs that harken back to some of our favorite classic TV shows and movies.